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Legal
This Privacy Policy explains how Velvet Wing Bakery handles information when you visit velvetwingsms.com, place or discuss an order, use customer features, or communicate with us.
Last updated: September 8, 2026Velvet Wing Bakery is a bakery business based in Biloxi, Mississippi. This Policy applies to information processed through our website, customer ordering and inquiry experiences, account and security features, communications, and related digital services that link to this Policy. It does not replace the privacy policies of third-party services you choose to use.
Depending on how you use the website, you may provide information such as your name, email address, telephone number, account details, order and pickup information, event details, product preferences, custom-design requests, dietary or allergen information you choose to share, messages, reviews, photos, and other content submitted through forms or customer-service interactions.
If account or administrative security features are used, we may process identifiers and security-related information necessary to authenticate access, protect accounts, support passkeys or other sign-in methods, maintain security logs, and detect misuse. Authentication technologies may include services built on WebAuthn/passkey standards.
We process information needed to create, price, confirm, prepare, support, and reconcile orders, such as items, quantities, customizations, pickup timing, status, payment state, and transaction references. Payment credentials may be handled by third-party payment or commerce providers rather than stored directly by Velvet Wing Bakery. The exact information a payment provider processes is governed by that provider’s privacy practices.
When you use the website, services that help us operate, secure, analyze, and improve it may receive limited technical information such as the page or route visited, approximate device and browser characteristics, operating system, network or performance information, referring information, timestamps, and diagnostic events.
We use privacy-conscious analytics and performance measurement to understand aggregate traffic, page usage, reliability, and website performance. Information may include pages or routes visited, general browser and device characteristics, approximate country-level location, network or performance characteristics, Web Vitals, and event timestamps. We use this information to maintain and improve the website and customer experience, not to build behavioral advertising profiles.
The storefront uses browser local storage to remember cart contents on your device. The current cart storage key is velvet-wings-cart-v1. Cart information can include product identifiers, quantities, and selected modifier options. This storage remains in your browser until it is cleared, changed by the storefront, or removed through your browser controls.
The website and connected services may use cookies, browser storage, session technologies, or similar mechanisms for essential functionality, security, preferences, cart behavior, analytics, performance, and third-party service operation. Our Cookie Policy provides additional information and explains available controls.
We use information as reasonably necessary to operate and secure the website; provide storefront, cart, ordering, pickup, custom-request, account, and customer-service features; process and support transactions; communicate about orders and services; respond to inquiries; maintain consent and preference records; prevent fraud and misuse; troubleshoot and improve performance; maintain business and accounting records; protect our rights and users; and comply with applicable legal obligations.
Where offered, SMS enrollment is optional and purpose-specific. A customer may separately choose security or two-factor authentication, order and service messages, loyalty or rewards communications, marketing messages, or another specifically described program. Consent to one purpose does not automatically enroll you in another, and marketing consent is not a condition of purchase. Message frequency varies and standard message and data rates may apply. Available opt-out instructions, such as STOP and HELP, may be used where supported.
We do not sell mobile phone numbers, SMS opt-in records, or SMS consent information, and we do not share that information with third parties for their own promotional or marketing purposes. Service providers may process mobile information when necessary to deliver, secure, or operate a communication you requested or authorized.
We may disclose information to service providers that perform functions for us, such as website operation, data processing, payment or commerce processing, email or SMS delivery, authentication and security, analytics and performance measurement, logging, social-content integrations, and technical support. Providers receive information only as reasonably necessary for their role and process it subject to applicable agreements and privacy obligations.
The website may display or connect to content from social networks, review platforms, or other public sources. If you interact with a third-party platform, that platform may collect information according to its own privacy policy. Public posts, reviews, or recommendations may be displayed on our website when they are lawfully obtained for that purpose.
We may disclose information when we reasonably believe it is necessary to comply with applicable law, lawful process, or a valid governmental request; protect customers, the public, Velvet Wing Bakery, or our systems; investigate suspected fraud, abuse, or security incidents; enforce agreements; or establish, exercise, or defend legal claims.
If the business structure, ownership, or assets associated with the website change, relevant information may be transferred as part of that transaction, subject to applicable law and appropriate protection of the information.
We retain information only for as long as reasonably necessary for the purposes described in this Policy, including order fulfillment, customer support, accounting and tax records, security, fraud prevention, consent recordkeeping, dispute handling, and legal obligations. Different categories may have different retention periods. Information that is no longer reasonably needed may be deleted, anonymized, or allowed to expire according to the system involved.
We use reasonable administrative and technical safeguards intended to protect information against unauthorized access, alteration, disclosure, or loss. Measures may include access controls, authentication, secure transport, provider security features, and operational monitoring. No website, transmission method, or storage system can guarantee absolute security.
The website is not designed as a child-directed service and we do not knowingly solicit personal information from children under 13. Users under the age of legal majority should have a parent or legal guardian complete or authorize purchases. If you believe a child under 13 has provided personal information to us without appropriate authorization, contact us so we can review and take appropriate action.
You may use available account, cart, browser, cookie, and communication controls to manage applicable information and preferences. You may also contact us to ask about information associated with you or to request correction or deletion where appropriate and legally available. We may need to verify your identity before completing a privacy request, and some information may need to be retained for legal, security, accounting, fraud-prevention, or transaction-record purposes.
Browser privacy signals such as Do Not Track or Global Privacy Control are not uniformly defined or legally applicable in every context. Where a signal creates an applicable legal obligation or is supported by a service we use, we will honor it as required. You can also use the website and browser controls described in our Cookie Policy.
Our website may link to or integrate services we do not control. Visiting or using those services may allow the third party to collect information directly from you. Review the privacy notice of the relevant third party for details about its practices.
We may update this Privacy Policy as our website, providers, business practices, or legal obligations change. The current version will be posted here with its updated date. Material changes may also be communicated through another reasonable channel when appropriate.
For privacy requests or legal questions about this Policy, contact legal@velvetwingsms.com. Velvet Wing Bakery is based in Biloxi, Mississippi. Please do not send payment-card numbers, passwords, or other highly sensitive credentials by email.